Website traffic monitoring is a popular term. It is often considered one of the most important aspects in determining native website monetizatione. We will discuss the importance of a low bounce rate, as well as how it affects website performance.

What's a bounce rate?

Google defines a bounce as one session that triggers the servers. A single page session is a visit to your website. This happens when a visitor visits only one page on your website, and then decides not to go to the rest. To start or end a visit, a single page is sufficient. Divide all single-page visits by all sessions on your site to calculate the bounce rate. The bounce rate refers to the percentage of visitors who "bounce off" your website rather than exploring it further. High bounce rates are often due to poor keyword usage. A bounce occurs when someone searches for something on the internet and ends up on your website. The visitor finds what they're looking for but leaves your site. Bounce. Bounces can be caused by poor UX design, slow websites, and low quality content. As you can see, the bounce rate is an important measure. It will affect how many people visit your website and increase your website monetization. For , click here.

Does it hurt to have a high bounce rate?

In most cases, yes. A high bounce rate is not desirable. Technically, this means that visitors abandon your site after only one visit. Sites are heavily dependent on the time they spend on their sites. This is true for new sites, sports websites, and ecommerce sites. All of them want their visitors to spend more time at their sites, which increases their revenue. A site can have both a long session time and a high bounce rate. Here are some sites with a high bounce rate.

In some cases, it is possible to have high bounce rate. This does not impact the site's performance. A landing page could offer a verification page, contact page or offer. These pages are created to encourage visitors to take the desired action, and then leave the site. It is normal to experience a high bounce rate.

What does high bounce rates have to do with website performance and efficiency?

The Algorithm

Google does not use bounce rates in its algorithm. This makes it more complicated. Wait, what? Google doesn't use bounce rate as a way to evaluate site quality. It is however not a reliable indicator of site quality. A high bouncerate does not necessarily mean a site is poor, but it can be normal. Google also considers other SEO factors when ranking websites. Low bounce rates can often be due to unsuitable content, slow page speeds, and poor optimization. By identifying the root cause of bounce rates and ranking higher in the SERP, you can reduce them.

There were no conversions

This is an important, but simple point. Visitors who don't move away from your homepage won't convert. This post won't discuss how to increase conversions. You can find more information at this and this posts. Note! Note! Note! A high bounce rate on contact pages or landing pages could indicate a conversion.

Ads generate no revenue

Publishers heavily rely on their ad revenues as their main source of income. If your visitors leave your site without accessing other content, you will lose a lot. A high bounce rate can lead to low CPM and CPC rates. But the bad news does not end there. Low approval rates from demand partners are likely to be caused by high bounce rates. Their main goal is to increase exposure for their clients. Sites that have the majority of visitors will not provide them with this exposure.


The bounce rate will affect website valuations. There are many ways to evaluate a website. Are you familiar with SEMrush, Moz and Alexa? These website analytics programs can help you evaluate a site's quality and performance. In evaluating a website's performance and quality, the bounce rate is an important indicator. It includes session length, monthly traffic and geo's. SimilarWeb is used for evaluating new sites. When evaluating websites that we help to monetize, we pay attention to bounce rates.

What's a "good bouncerate"?

This is a difficult question to answer. The bounce rate of a website can vary depending on its industry and origin. B2B sites are more likely to bounce than B2C.

The "normal bounce rate" ranges from 40-60%. This is a good target number. You may have a problem if your bounce rate is too low. Normal bounce rates are between 0 and 20 percent. It could be that you have misunderstood the analytics settings.

You don't want 90% or more. This means that only 10% are interested in your website. If this is the case, you need to find out what is causing your visitors to leave your website and fix it ASAP.